A collection of case studies exploring my craft and product thinking.

Case study preview for Improving event entry by 68% for 55 million fans

Improving event entry by 68% for 55 million fans

View case study

Case study preview for Shaping the two year product strategy for a $4.8B startup

Shaping the two year product strategy for a $4.8B startup

View case study

Case study preview for Validating a freemium strategy for LegalZoom's core product

Validating a freemium strategy for LegalZoom's core product

View case study

Case study preview for Modernizing a national sports organization with 3 days of field research

Modernizing a national sports organization with 3 days of field research

View case study

Case study preview for Reducing support calls by 95% through a rapid redesign

Reducing support calls by 95% through a rapid redesign

View case study