A collection of case studies exploring my craft and product thinking.

Case study preview for Building an AI-powered thrifting tool, then pivoting it to what users actually wanted

Building an AI-powered thrifting tool, then pivoting it to what users actually wanted

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Case study preview for Increasing recruiter success by 29% across millions of searches

Increasing recruiter success by 29% across millions of searches

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Case study preview for Improving event entry by 68% for 55 million fans

Improving event entry by 68% for 55 million fans

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Case study preview for Shaping the two year product strategy for a $4.8B startup

Shaping the two year product strategy for a $4.8B startup

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Case study preview for Validating a freemium strategy for LegalZoom's core product

Validating a freemium strategy for LegalZoom's core product

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Case study preview for Modernizing a national sports organization with 3 days of field research

Modernizing a national sports organization with 3 days of field research

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Case study preview for Reducing support calls by 95% through a rapid redesign

Reducing support calls by 95% through a rapid redesign

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